Senior Specialist Marketing–SharePoint Specialist

United States of America

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Job Description

JOB TITLE: Senior Specialist.Marketing – SharePoint Specialist

Job CoDE: P456

FLSA Status: Exempt

Job Summary:

This person leads the creation, design, development, organization, and support for our SharePoint-based intranet and collaborative platforms. Collaborates with other key stakeholders, including Corporate Communications and HR, to lead migration, consolidation, and go-forward organization of the corporate intranet. Develops training and other support materials to scale across enterprise. Coordinates with our IT partners for additional development, configuration, and technical support for the platform. Authors, edits, and manages content and images utilized on both internal and external/customer-facing websites

Leads the design, creation, development and delivery of marketing programs. Plans the strategy to support the growth and expansion of company products and services, and to attract customers to company website, online presence and promote products or services. Creates, conveys brand messages and improves brand awareness. Analyzes statistics and identifies areas to optimize marketing performance. Develops marketing content and explores sales channels. May coordinate involvement in conferences, exhibitions and marketing seminars.

Detailed Description:

· Collaborates with Digital Design and Omnichannel CX/UX resources to optimize content design, information architecture, and layout

· Supports SEO optimization and complies with brand standards

· Responsible for copyright compliance on the site

· Leads day-to-day SharePoint administration and governance efforts across the enterprise

o Collaborates with IT resources for development, configuration, and administrative needs

o Supports key stakeholders, SMEs, and other business users with design, organization of content, and end-user training

o Works with Digital Marketing and Communications teams to develop strategy for intranet, communications, and collaboration tools

· Coordinate with key contacts for implementation and communication of sales promotions and marketing campaigns from concept development to finished product, including development of marketing collateral such as social and digital campaigns, as well as traditional marketing such as direct mailers, brochures, flyers, catalog pages, etc.

· Assist with development and manage tracking of lead-generation activities such as link building, directory listings, blog, social media, and online press release generation, as requested

· Monitor customer engagement and Key Performance Indicators (KPIs) of marketing campaigns and provide insight on how to improve or expand marketing campaigns..

· Assist with research and analysis activities such as web metrics/trend analysis and tracking, competitive web site/eCommerce monitoring, customer research, and competitor research.

· Support sales and marketing needs of sales and supplier product groups at global, national, regional, and local levels.

· Monitor customer engagement and Key Performance Indicators (KPIs) of marketing campaigns and provide insight on how to improve or expand marketing campaigns.

Job requirements:Experience

(Required Education)

☐ Masters Degree

☒ Bachelors Degree – Marketing or Communications preferred

☐ Associates’ Degree (U.S.)/College Diploma (Canada)

☐ High School Degree or Equivalent

☐ Licenses/Certificates/Designations

☐ Other-

(Preferred Education)

☐ Masters Degree

☐ Bachelors Degree

☐ Associates’ Degree (U.S.)/College Diploma (Canada)

☐ High School Degree or Equivalent

☐ Licenses/Certificates/Designations

☐ Other

(Required Experience/Indicate # of Years)

  • 4 to 5 years required, 6 years preferred of product, solution or field marketing experience, preferably in Fortune 500 company.

(Required Skills/Indicate # of Years)

  • Marketing strategy and implementation, including a working knowledge of multi-channel marketing and associated best practices.
  • Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly to internal and external groups.
  • Highly organized and detail oriented, with a customer-centric focus and commitment to quality.
  • Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s).
  • Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the “big picture.”
  • Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, Powerpoint), working knowledge and at least basic- to intermediate-level HTML or wordpress skills.
  • Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction.
  • Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results.

TRAVEL REQUIREMENTS

☐ None

☒ 0% - 25%

☐ 25% - 50%

☐ 50% - 75%

☐ 75% - 100%

WORKING ENVIRONMENT:

(Check any that are Relevant)

☒ General Office – Work is generally performed within an office environment, with standard office equipment. Lighting and temperature are adequate and there are no hazardous or unpleasant conditions caused by noise, dust, etc.

☐ Outside Sales – Work is generally performed in an office environment, but employee may need to travel to customer sites or warehouse facilities. Driving may be required for an extended period of time with frequent stops and starts. Can be exposed to outdoor weather conditions.

☐ Driver – Work is generally performed in moving vehicle. Driving required for an extended period of time with frequent stops and starts. Can be exposed to outdoor weather conditions.

☐ Warehouse – Work is generally performed in a warehouse environment. The noise level is moderately quiet. Generally well ventilated and well lighted. Warehouse employees may be exposed to all kinds of weather and may be required to wear protective clothing. Operates heavy equipment. Strict safety regulations may be required.

PHYSICAL REQUIREMENTS:

(Check any that are Relevant)

☒ Work is generally sedentary in nature, but may require standing and walking for up to 10% of the time.

☐ Work is physically strenuous and workers are required to lift heavy packages up to 50 pounds.

☐ Work may require excessive bending or stooping.

☐ Employee required to walk long distances repeatedly throughout the day.

☐ Employee required to sit and drive a vehicle to perform their job.

☐ Employee required to climb ladders.

☐ Employee required to use hand tools.

☐ Employee uses heavy machinery (e.g., forklift, etc.).

MENTAL REQUIREMENTS:

(Check any that are Relevant)

☒ Employee required to organize and coordinate schedules.

☒ Employee required to analyze and interpret complex data.

☐ Employee required to calibrate precise measurements.

☒ Employee required to problem-solve.

☒ Employee required to communicate with the public.

☐ Employee required to manage other employees.


Click here to apply online


EB-1738965578

About WESCO

WESCO International, Inc. (NYSE: WCC), a publicly traded FORTUNE 500® holding company headquartered in Pittsburgh, Pennsylvania, is a leading provider of electrical, industrial, and communications maintenance, repair and operating (MRO) and original equipment manufacturer (OEM) products, construction materials, and advanced supply chain management and logistic services. Pro forma 2019 annual sales were approximately $17.2 billion, including Anixter International. The company employs approximately 18,900 people, maintains relationships with more than 30,000 suppliers, and serves more than 150,000 active customers worldwide. Customers include commercial and industrial businesses, contractors, government agencies, institutions, telecommunications providers, and utilities. WESCO operates 11 fully automated distribution centers and approximately 800 warehouse/branch locations in North America and more than 50 countries around the world, providing a local presence for customers and a global network to serve multi-location businesses and multi-national corporations.

To see additional opportunities with Wesco, please visit their careers site at: www.wesco.com/careers

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