Senior Marketing Specialist, Event Planning

United States of America

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Job Description

JOB TITLE: Senior Specialist.Marketing, Event Planning

Job CoDE:

FLSA Status: Exempt

Job Summary:Indicate why the job exists and the overall function or job purpose.

Leads the design, creation, development and delivery of marketing programs. Plans the strategy to support the growth and expansion of company products and services, and to attract customers to company website, online presence and promote products or services. Creates, conveys brand messages and improves brand awareness. Analyzes statistics and identifies areas to optimize marketing performance. Develops marketing content and explores sales channels. May coordinate involvement in conferences, exhibitions and marketing seminars.

Detailed Description:List the primary duties and responsibilities required to perform this job in order of importance; typically 4 to 6 key responsibilities.

In this role you will plan, market, attend and execute events such as conferences, exhibitions, receptions and meetings. Your responsibility as senior event specialist will include working with cross-functional teams to develop marketing plans, content, brand messaging and event components for virtual and/or in-person events.

· Manage and coordinate event marketing activities for assigned strategic business units or areas. Implement marketing plans and manage associated marketing activities. Ensure scheduled programs are completed on time and on budget and communicate results, best practices, and successes.

· Manage logistics for internal and external events, trade shows and meetings, including developing themes and run of show, preparing and managing event timelines, negotiating with vendors, coordinating production requirements, managing event staff, preparing post-event reports

· Work with marketing communications, digital and business marketing to create related communications (invitations, event overviews, speaker guides and bios) and promote the event

· Coordinate procurement and delivery of promotional and branded merchandise, and display materials

· Design presentations and communications for internal and external audiences. Coordinate with key contacts for implementation and communication of event promotions and marketing programs

· Strong interpersonal skills and the ability to build professional, consultative relationships with stakeholders

· Demonstrate ability to consistently meet deadlines in a fast-paced environment while maintaining composure and corporate values

· Collaborate with team members and/or lead complex or special projects

· Maintain master event budget including invoice processing, tracking and recording

· Establish and monitor customer engagement and Key Performance Indicators (KPIs) of event marketing campaigns and provide insight on how to improve or expand impact. Define approach, tactics and best practices for ROI

· Prepare pre- and post-event recaps and overview decks as needed

· Analyze, track and report on event ROI

· Assist with research and analysis activities such as event metrics and trends, competitive/customer research, etc.

Job requirements:Experience: Identify minimum education, experience, and/or skills/requirements necessary to perform the job. List as many skills as required.

(Required Education)

☐ Masters Degree

☒ Bachelors Degree – Marketing or Communications preferred

☐ Associates’ Degree (U.S.)/College Diploma (Canada)

☐ High School Degree or Equivalent

☐ Licenses/Certificates/Designations

☐ Other-

(Preferred Education)

☐ Masters Degree

☐ Bachelors Degree

☐ Associates’ Degree (U.S.)/College Diploma (Canada)

☐ High School Degree or Equivalent

☐ Licenses/Certificates/Designations

☐ Other

(Required Experience/Indicate # of Years)

  • 4 to 5 years required, 6 years preferred of product, solution or field marketing experience, preferably in Fortune 500 company.

(Required Skills/Indicate # of Years)

  • Marketing strategy and implementation, including a working knowledge of multi-channel marketing and associated best practices.
  • Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly to internal and external groups.
  • Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction.
  • Highly organized and detail oriented, with a customer-centric focus and commitment to quality.
  • Strong research and analytical skills
  • Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results.
  • Exceptional teamwork skills, the ability to work well under pressure and manage multiple priorities at once
  • Ability to project manage complex events and projects
  • Ability to work in a fast-paced, dynamic environment
  • Intermediate proficiency with Microsoft Office Suite (Word, Excel, Powerpoint)
  • Industry knowledge, including suppliers, customers, and competitors preferred

TRAVEL REQUIREMENTS Indicate the approximate amount of travel this job will require

☐ None

☐ 0% - 25%

☐ 25% - 50%

☒ 50% - 75%

☐ 75% - 100%


(Check any that are Relevant)

☒ General Office – Work is generally performed within an office environment, with standard office equipment. Lighting and temperature are adequate and there are no hazardous or unpleasant conditions caused by noise, dust, etc.

☐ Outside Sales – Work is generally performed in an office environment, but employee may need to travel to customer sites or warehouse facilities. Driving may be required for an extended period of time with frequent stops and starts. Can be exposed to outdoor weather conditions.

☐ Driver – Work is generally performed in moving vehicle. Driving required for an extended period of time with frequent stops and starts. Can be exposed to outdoor weather conditions.

☐ Warehouse – Work is generally performed in a warehouse environment. The noise level is moderately quiet. Generally well ventilated and well lighted. Warehouse employees may be exposed to all kinds of weather and may be required to wear protective clothing. Operates heavy equipment. Strict safety regulations may be required.


(Check any that are Relevant)

☒ Work is generally sedentary in nature, but may require standing and walking for up to 10% of the time.

☐ Work is physically strenuous and workers are required to lift heavy packages up to 50 pounds.

☐ Work may require excessive bending or stooping.

☒ Employee required to walk long distances repeatedly throughout the day.

☐ Employee required to sit and drive a vehicle to perform their job.

☐ Employee required to climb ladders.

☐ Employee required to use hand tools.

☐ Employee uses heavy machinery (e.g., forklift, etc.).


(Check any that are Relevant)

☒ Employee required to organize and coordinate schedules.

☒ Employee required to analyze and interpret complex data.

☐ Employee required to calibrate precise measurements.

☒ Employee required to problem-solve.

☒ Employee required to communicate with the public.

☐ Employee required to manage other employees.

Click here to apply online



WESCO International, Inc. (NYSE: WCC), a publicly traded FORTUNE 500® holding company headquartered in Pittsburgh, Pennsylvania, is a leading provider of electrical, industrial, and communications maintenance, repair and operating (MRO) and original equipment manufacturer (OEM) products, construction materials, and advanced supply chain management and logistic services. Pro forma 2019 annual sales were approximately $17.2 billion, including Anixter International. The company employs approximately 18,900 people, maintains relationships with more than 30,000 suppliers, and serves more than 150,000 active customers worldwide. Customers include commercial and industrial businesses, contractors, government agencies, institutions, telecommunications providers, and utilities. WESCO operates 11 fully automated distribution centers and approximately 800 warehouse/branch locations in North America and more than 50 countries around the world, providing a local presence for customers and a global network to serve multi-location businesses and multi-national corporations.

To see additional opportunities with Wesco, please visit their careers site at:

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