Senior Marketing Specialist, Brand Governance

United States of America

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Job Description

JOB TITLE: Senior Specialist.Marketing, Brand Governance

Job CODE: P456

FLSA Status: Exempt

Job Summary:

Leads the design, creation, development and delivery of marketing programs. Plans the strategy to support the growth and expansion of company products and services, and to attract customers to company website, online presence and promote products or services. Creates, conveys brand messages and improves brand awareness. Analyzes statistics and identifies areas to optimize marketing performance. Develops marketing content and explores sales channels. May coordinate involvement in conferences, exhibitions and marketing seminars. This role can be based out of headquarters in Pittsburgh or Chicago and is not a remote position.

Detailed Description:

· Under the direction of the Sr. Director of Marketing Communications and Brand Strategy, support brand strategy, visual identity management and implementation, and adherence to brand architecture through a complete articulation of standards, guidelines and specifications.

· Manage brand migration, launch and sunsetting programs, including overall project plans

· Guide the organization with clearly documented governance processes and confidently recommend changes to meet brand governance standards if criteria is not met

· Participate in the assessment of current and future needs regarding development of brand identity

· Consult with key internal stakeholders (creative, subsidiaries, product groups, digital marketing, business marketing) to ensure consistent application of enterprise brand strategy and architecture

· Oversee corporate trademark and domain portfolio and brand governance budget

· Monitor, review and respond to band governance related requests

· Oversee monitoring and remediation of external infringements

· Manage the Brand Governance budget and related budget reporting

· Build and develop relationships with key internal and external partner groups to ensure brand standards compliance are met

· Monitor Key Performance Indicators (KPIs) of marketing and brand projects and provide insight on how to improve effectiveness

Job requirements:

(Required Education)

☐ Masters Degree

☒ Bachelors Degree – Marketing or Communications preferred

☐ Associates’ Degree (U.S.)/College Diploma (Canada)

☐ High School Degree or Equivalent

☐ Licenses/Certificates/Designations

☐ Other-

(Preferred Education)

☐ Masters Degree

☐ Bachelors Degree

☐ Associates’ Degree (U.S.)/College Diploma (Canada)

☐ High School Degree or Equivalent

☐ Licenses/Certificates/Designations

☐ Other

(Required Experience/Indicate # of Years)

  • 4 to 5 years required, 6 years preferred of product, brand or related marketing experience, preferably in Fortune 500 company.

(Required Skills/Indicate # of Years)

  • A proven track record of building and managing a successful brand governance program
  • Experience in brand governance or brand specialization work with Fortune 500 level B2B companies
  • Knowledge of brand and visual identity purpose, standards and guidelines
  • Understanding where flexibility is called for versus rigid standards
  • Strong communication, interpersonal and people skills
  • Proven ability to manage multiple projects simultaneously
  • Strong presentation skills and the ability to influence stakeholders at multiple levels in the organization
  • Highly organized and detail oriented, with a customer-centric focus and commitment to quality.
  • Demonstrated ability to work independently but a collaborative nature
  • Intermediate to advanced proficiency with Microsoft Office Suite (Word, Excel, PowerPoint), working knowledge and basic- to intermediate-level HTML or wordpress skills.

TRAVEL REQUIREMENTS Indicate the approximate amount of travel this job will require

☐ None

☒ 0% - 25%

☐ 25% - 50%

☐ 50% - 75%

☐ 75% - 100%


(Check any that are Relevant)

☒ General Office – Work is generally performed within an office environment, with standard office equipment. Lighting and temperature are adequate and there are no hazardous or unpleasant conditions caused by noise, dust, etc.

☐ Outside Sales – Work is generally performed in an office environment, but employee may need to travel to customer sites or warehouse facilities. Driving may be required for an extended period of time with frequent stops and starts. Can be exposed to outdoor weather conditions.

☐ Driver – Work is generally performed in moving vehicle. Driving required for an extended period of time with frequent stops and starts. Can be exposed to outdoor weather conditions.

☐ Warehouse – Work is generally performed in a warehouse environment. The noise level is moderately quiet. Generally well ventilated and well lighted. Warehouse employees may be exposed to all kinds of weather and may be required to wear protective clothing. Operates heavy equipment. Strict safety regulations may be required.


(Check any that are Relevant)

☒ Work is generally sedentary in nature, but may require standing and walking for up to 10% of the time.

☐ Work is physically strenuous and workers are required to lift heavy packages up to 50 pounds.

☐ Work may require excessive bending or stooping.

☐ Employee required to walk long distances repeatedly throughout the day.

☐ Employee required to sit and drive a vehicle to perform their job.

☐ Employee required to climb ladders.

☐ Employee required to use hand tools.

☐ Employee uses heavy machinery (e.g., forklift, etc.).


(Check any that are Relevant)

☒ Employee required to organize and coordinate schedules.

☒ Employee required to analyze and interpret complex data.

☐ Employee required to calibrate precise measurements.

☒ Employee required to problem-solve.

☒ Employee required to communicate with the public.

☐ Employee required to manage other employees.

Click here to apply online



WESCO International, Inc. (NYSE: WCC), a publicly traded FORTUNE 500® holding company headquartered in Pittsburgh, Pennsylvania, is a leading provider of electrical, industrial, and communications maintenance, repair and operating (MRO) and original equipment manufacturer (OEM) products, construction materials, and advanced supply chain management and logistic services. Pro forma 2019 annual sales were approximately $17.2 billion, including Anixter International. The company employs approximately 18,900 people, maintains relationships with more than 30,000 suppliers, and serves more than 150,000 active customers worldwide. Customers include commercial and industrial businesses, contractors, government agencies, institutions, telecommunications providers, and utilities. WESCO operates 11 fully automated distribution centers and approximately 800 warehouse/branch locations in North America and more than 50 countries around the world, providing a local presence for customers and a global network to serve multi-location businesses and multi-national corporations.

To see additional opportunities with Wesco, please visit their careers site at:

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