Marketing Director, Brand Strategy

United States of America

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Job Description

JOB TITLE: Director Marketing, Brand Strategy

Job CODE: M321

FLSA Status: exempt

Job Summary:Indicate why the job exists and the overall function or job purpose.

Directs and develops an organization's marketing policies and objectives. Oversees market research and designs marketing plans for specific products, services, or business lines. Reviews changes in the marketplace and recommends marketing strategy to the top management. Supports the development and implementation of marketing strategies to attract customers to company website. Analyzes statistics and identifies areas to optimize marketing performance. Develops marketing content and explores sales channels. Typically requires a bachelor's degree or its equivalent. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets, policies, and procedures to support the functional infrastructure. Typically requires 10 years of related experience, requires 7+ years of managerial experience. This role can be based out of headquarters in Pittsburgh or Chicago and is not a remote position.

Detailed Description: List the primary duties and responsibilities required to perform this job in order of importance; typically 4 to 6 key responsibilities.

· Leads brand strategy, architecture, portfolio management and governance for a $16B global B2B corporation

· Builds WESCO’s unique brand position, increasing awareness in key markets

· Ensures that corporate brands accurately convey the core value and positioning of the company, its businesses and its offerings

· Ensures effective management of department operations, metrics and budgets, adjusting and taking corrective action as needed

· Maintains an understanding of market, technology and competitive trends to inform business decisions

· Works with marketing management team to develop and maintain centralized marketing calendar and identify overlapping initiatives.

· Works with leadership to develop and deploy corporate brand objectives and plans, including:

Brand Strategy:

- Manages brand platform (i.e., brand positioning, promise, messaging, visual identity)

- Creates and delivers foundational brand tools such as image libraries, graphic elements and templates

- Deploys comprehensive brand guidelines that encompass masterbrand, sub-brands, products/services

- Provides guidance to businesses and product groups in refreshing and managing their individual brands

- Collaborates with digital marketing to ensure all brand approaches are optimized for both traditional and digital mediums

Brand Architecture:

- Ensures adherence to corporate masterbrand approach across the global enterprise

- Develops roadmaps to harmonize go-to-market brands, product/service brands and digital offerings

- Creates and maintains brand governance standards; provides oversight to ensure consistent use

This role can be based out of headquarters in Pittsburgh or Chicago and is not a remote position.

Job requirements:Experience: Identify minimum education, experience, and/or skills/requirements necessary to perform the job. List as many skills as required.

(Required Education)

☐ Masters Degree

☒ Bachelors Degree - Journalism, marketing, business, communications, public relations.

☐ Associates’ Degree (U.S.)/College Diploma (Canada)

☐ High School Degree or Equivalent

☐ Licenses/Certificates/Designations

☐ Other

(Preferred Education)

☒ Masters Degree - MBA

☐ Bachelors Degree

☐ Associates’ Degree (U.S.)/College Diploma (Canada)

☐ High School Degree or Equivalent

☐ Licenses/Certificates/Designations

☐ Other

(Required Experience/Indicate # of Years)

  • 7 years required, 10 years preferred experience in corporate marketing and/or brand
  • 5 years of experience required managing and leading marketing, branding, communications and/or merchandising programs.

(Required Skills/Indicate # of Years)

  • Deep functional marketing communications and brand management expertise with large complex organizations
  • Excellent project management skills and ability to handle wide range of concurrent activities, including managing outside vendors.
  • Demonstrated knowledge and experience planning and executing complex programs on time and within budget
  • Ability to collaboratively manage across boundaries, leading multidisciplinary and cross-functional teams to achieve success
  • Excellent project management skills with the ability to handle multiple concurrent activities, by effectively leveraging internal, partner and vendor resources
  • Demonstrated senior-level strategic thinking and leadership
  • Effective communicator at all levels of organization, with strong interpersonal and collaboration skills
  • Thrives in dynamic, fast paced environments, with the ability to lead change and transformation

TRAVEL REQUIREMENTS Indicate the approximate amount of travel this job will require

☐ None

☒ 0% - 25%

☐ 25% - 50%

☐ 50% - 75%

☐ 75% - 100%

WORKING ENVIRONMENT:

(Check any that are Relevant)

☒ General Office – Work is generally performed within an office environment, with standard office equipment. Lighting and temperature are adequate and there are no hazardous or unpleasant conditions caused by noise, dust, etc.

PHYSICAL REQUIREMENTS:

(Check any that are Relevant)

☒ Work is generally sedentary in nature, but may require standing and walking for up to 10% of the time.

MENTAL REQUIREMENTS:

(Check any that are Relevant)

☒ Employee required to organize and coordinate schedules.

☒ Employee required to analyze and interpret complex data.

☒ Employee required to problem-solve.

☒ Employee required to communicate with the public.

☒ Employee required to manage other employees.


Click here to apply online


EB-1861906790

About WESCO

WESCO International, Inc. (NYSE: WCC), a publicly traded FORTUNE 500® holding company headquartered in Pittsburgh, Pennsylvania, is a leading provider of electrical, industrial, and communications maintenance, repair and operating (MRO) and original equipment manufacturer (OEM) products, construction materials, and advanced supply chain management and logistic services. Pro forma 2019 annual sales were approximately $17.2 billion, including Anixter International. The company employs approximately 18,900 people, maintains relationships with more than 30,000 suppliers, and serves more than 150,000 active customers worldwide. Customers include commercial and industrial businesses, contractors, government agencies, institutions, telecommunications providers, and utilities. WESCO operates 11 fully automated distribution centers and approximately 800 warehouse/branch locations in North America and more than 50 countries around the world, providing a local presence for customers and a global network to serve multi-location businesses and multi-national corporations.

To see additional opportunities with Wesco, please visit their careers site at: www.wesco.com/careers

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