Brand Governance Manager

United States of America

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Manager of Brand Governance

The Manager of Brand Governance supports the brand strategy, visual identity management and implementation, and brand architecture through a complete articulation of standards, guidelines and specifications. It will be the primary responsibility of this role to achieve strategic alignment and consistency with the WESCO and WESCO | Anixter brand standard guidelines in all internal and external communications and marketing activities. The Manager of Brand Governance will also be responsible for updating and maintaining a comprehensive and coordinated brand governance program focused on ensuring WESCO, WESCO’s subsidiaries and Anixter adhere to the new brand standards and governance guidelines.

Job Description

- Under the direction of the Sr. Director of Brand & Marketing Communications, ensure all internal and external communications, marketing programs and company branded assets meet and adhere to the criteria set forth in the new WESCO and WESCO | Anixter Brand Standards Reference Guide and adheres to all WESCO | Anixter communications governance standards and guidelines.

- Participate in the assessment of current and future needs regarding the development of brand identity for WESCO and WESCO | Anixter.

- Guide the organization with clearly documented governance processes and confidently recommend changes to meet brand governance standards if criteria is not met

- Consult with key internal stakeholders (creative, subsidiaries, Strategic Business Unit Marketing Leads, etc.) to ensure strategic alignment with enterprise architecture is met

- Oversee WESCO and Anixter’s trademark and domain portfolio and brand governance budget

- Manage the onboarding of new enterprise brand assets and decommissioning of retired assets

- Monitor, review and respond to Governance related requests

- Produce brand governance tools, e. g. score cards, dashboards/reports and training to drive adherence and meet standards effectively

- Educate and inform agencies and internal and external clients (when necessary) through standards and ongoing communications; ensure all initiatives, materials and assets are properly branded and aligned to the WESCO and WESCO | Anixter brand standards

- Oversee monitoring and remediation of external infringements

- Manage the Brand Governance budget and related budget reporting

-Manage all programs within our brand harmonization projects to encompass short-term and long-term projects

- Build and develop relationships with key internal and external partner groups to ensure brand standards compliance are met

The person will bring with them:

- A proven track record of building and managing a successful brand governance program

- Experience with Fortune 500 or brand governance or brand specialization work with B-to-B companies

- Knowledge of Brand and its role in the organization

- Knowledge of Identity standards and guidelines

- Understanding where flexibility is called for versus rigid standards

- Strong communication, interpersonal and people skills

- Proven ability to manage multiple projects simultaneously

-Strong presentation skills and the ability to influence stakeholders at multiple levels in the organization required

-Demonstrated ability to work independently but a collaborative nature will yield results for this role

Basic Qualifications

- Bachelor's Degree in Business: Marketing, Communications and Journalism

- At least 5 years of brand governance or brand management experience

Preferred Qualifications

- Master’s Degree in Advertising or Communications a plus

-Additional Brand Management/Strategy Certifications a plus

- 4 years or more of brand governance or management experience in a Fortune 500 organization or 4 years of brand governance or brand management experience in a B-to-B environment

Company Information

Anixter is a Fortune 500 company and a leading global supplier of communication and security products and electrical and electronic wire and cable. Our high-performing team works closely with customers to better understand their business challenges specify cost-saving solutions and make informed purchasing decisions around technologies, applications and relevant standards.

Work Environment
Our founders developed the Blue Book more than 40 years ago to present the beliefs and ethos that define our business style. While we have grown and changed dramatically since we were established in 1957, one thing has remained constant: our commitment to the values presented in the Blue Book. We give you the knowledge, tools and supports required to succeed. If you have the drive and focus to success we will help you become the best in our industry.

Anixter offers competitive salary and a bonus program to reward your results. We are known for our exceptional training and on-going development programs to support your career growth. We provide our employees excellent benefits including medical, dental, 401(k) with employer match, paid vacation that increases over time, and additional company provided retirement benefits.


Anixter is an Equal Opportunity and Affirmative Action Employer; Minority / Female / Disabled / Veteran. We require all of our employees to perform work in an ethical manner and uphold a culture of honesty and ethics at all times.


Click here to apply online


EB-1603429115

About WESCO

WESCO International, Inc. (NYSE: WCC), a publicly traded FORTUNE 500® holding company headquartered in Pittsburgh, Pennsylvania, is a leading provider of electrical, industrial, and communications maintenance, repair and operating (MRO) and original equipment manufacturer (OEM) products, construction materials, and advanced supply chain management and logistic services. Pro forma 2019 annual sales were approximately $17.2 billion, including Anixter International. The company employs approximately 18,900 people, maintains relationships with more than 30,000 suppliers, and serves more than 150,000 active customers worldwide. Customers include commercial and industrial businesses, contractors, government agencies, institutions, telecommunications providers, and utilities. WESCO operates 11 fully automated distribution centers and approximately 800 warehouse/branch locations in North America and more than 50 countries around the world, providing a local presence for customers and a global network to serve multi-location businesses and multi-national corporations.

To see additional opportunities with Wesco, please visit their careers site at: www.wesco.com/careers

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Our Blue Book!

Some companies have mission statements, some have employee policies.....we have the Blue Book.

"Enthusiasm is the greatest business asset in the world. It beats money, power and influence." Read more to find out if Anixter's business style is a good fit for you.

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