Director, Omnichannel Digital Sales Alliance


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Director, Omnichannel Digital Sales Alliance

Omnichannel Enablement is enabling & innovating the buying journey with speed, as ONE COMPANY, as ONE TEAM. We enable customer success through a common experience orchestrated across digital channels & digital capabilities, improving customer experience & loyalty. Digital Sales Alliance is critical to our digital journey and digital transformation. We have an exciting opportunity to lead our talented customer-obsessed team and expand our omnichannel support offering for our sales teams and customers in adopting and utilizing our digital capabilities and offerings to achieve an industry-leading engagement and buying experience.

Position Summary:

We are excited to be hiring for a Director, Omnichannel Digital Sales Alliance to join our Omnichannel Team. This position will be responsible for partnering with Omnichannel teams, Sales Leaders, Marketing teams, Analytics and other support teams, along with customers to help them discover the best omnichannel solutions that improve their engagement and buying experience with WECSO. This role is accountable for leading (as a hands on leader) a team of Omnichannel sales support/alliance managers that are accountable for helping to establish and deliver on sales strategies for digital (with sales and IT/Digital counterparts), coordinating specific product needs and enabling new account setup/ penetration, identifying and providing initial digital omnichannel solution consultation which will help customers connect to WESCO in ways that best support how they run their businesses. This leader will also help their team with selling in new capabilities and supporting sales adoption of new digital capabilities as the digital solution footprint expands. Other focus areas for this leader includes evangelizing digital offerings and driving adoption, working with the omnichannel on VOC initiatives, supporting the development of new capabilities and solutions (as needed) and helping to drive business development and marketing opportunities for measurable impacts and profitable growth.

Note: this position is a remote position and may work from a virtual home office. Proximity to Pittsburg, PA, Glenview, IL (Chicago) or Orlando, FL preferred but not required. Occasional travel to office locations or customer sites may be required.

Position Responsibilities:

  • Lead the Digital/Omnichannel Sales Alliance Team to deliver consistent sales and customer engagement that support growth and profitability understanding of customer behaviors and motivations
  • Develop sales strategies and account management capabilities to strengthen our sales teams ability to have customers adopt omnichannel solutions to improve their engagement and buying experiences
  • Build relationships and interact with direct staff/team, internal peers, operations & customer experience leaders, marketing, vendors, distributors, and senior IT leadership
  • Create standards, KPI’s, and metrics to demonstrate sales enablement and customer adoption of digital solutions and report performance to leadership
  • Establish processes and methodologies to create a comprehensive model for omnichannel and sales teams to work together to support other internal teams and customers
  • Define and organize for global account support
  • Define additional growth capabilities as the omnichannel digital solutions footprint is expanded
  • Support innovation and promote a learning and adoption mindset,
  • Facilitate requirements translation from sales to technical digital support teams
  • Promote and engage on Voice of Customer and Voice of Employee initiatives to support improving the customer and sales omnichannel experience
  • Work with teams to solve for any customer or sales issues related to digital engagement
  • Work with leaders across the organization to help identify other omnichannel opportunities
  • Act as digital account manager for large, global complex customer accounts
  • Work with Marketing and Omnichannel teams to plan for and implement marketing and/or education campaigns with sales and/or customers
  • Identify trends and themes related to selling or buying behaviors based on engagement with teams and customers, and help drive any continuous improvement opportunities
  • Must be able to understand and know how to translate between business and technology needs
  • Must be an effective public speaker and presenter and help promote digital solutions
  • Provide sales with analytics support related to customers to help drive strategic account management
  • Work with agile teams
  • Support intake and processing of new digital support requests
  • Providing support for RFI’s and RFP’s from customers, along with sales presentations and demonstrations
  • Support the deployment and adoption of new digital solutions
  • Required Qualification
  • 8+ years demonstrated experience in sales related to software/technology
  • Ability to build and manage a digital sales pipeline and forecast conduct performance targeting with sales
  • 5+ years managing direct reports (including direct FTEs) and able to lead in a matrix organization
  • Ability to manage remote and/or global teams
  • B2B experience preferred
  • Prior software sales experience preferred
  • Strong written and oral communication, presentation and inter-personal skills
  • Strong planning and organization skills
  • Effective communication skills (written and oral)
  • Strong collaboration skills and ability to influence development and adoption
  • Bachelor's degree in Business, Marketing, Computer Science, or closely allied field, with a master's degree preferred
  • High urgency and a bias for action
  • Driving change and innovation
  • Customer centricity
  • Ability to manage multiple projects simultaneously
  • Strategic, systemic thinking
  • Strong executive presence

Physical Demands:

  • Use of office equipment. Occasional lifting, walking, bending. Max lift demand 25lbs.
  • Ability to travel occasionally
  • Ability to work flexible hours to support global needs


WESCO offers a best-in-class product and services portfolio of Electrical and Electronic Solutions, Communications and Security Solutions, and Utility and Broadband Solution. The company employs over 18,000 people, maintains relationships with over 30,000 suppliers, and serves more than 150,000 customers worldwide.

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WESCO International, Inc. (NYSE: WCC), a publicly traded FORTUNE 500® holding company headquartered in Pittsburgh, Pennsylvania, is a leading provider of electrical, industrial, and communications maintenance, repair and operating (MRO) and original equipment manufacturer (OEM) products, construction materials, and advanced supply chain management and logistic services. Pro forma 2019 annual sales were approximately $17.2 billion, including Anixter International. The company employs approximately 18,900 people, maintains relationships with more than 30,000 suppliers, and serves more than 150,000 active customers worldwide. Customers include commercial and industrial businesses, contractors, government agencies, institutions, telecommunications providers, and utilities. WESCO operates 11 fully automated distribution centers and approximately 800 warehouse/branch locations in North America and more than 50 countries around the world, providing a local presence for customers and a global network to serve multi-location businesses and multi-national corporations.

To see additional opportunities with Wesco, please visit their careers site at:

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