Director - Omnichannel Analytics


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Note: This position can be performed anywhere in the US. Remote applicants with the US are welcomed to apply. Must have authorization to work in the US.
Omnichannel Enablement is enabling & innovating the buying journey with speed, as ONE COMPANY, as ONE TEAM. We enable customer success through a common experience orchestrated across digital channels & digital capabilities, improving customer experience & loyalty. Analytics is critical to our digital journey and digital transformation. We have an exciting opportunity to lead our talented customer-obsessed team and expand our omnichannel analytics program, partnering with central hub capabilities and teams.

Position Summary:

We are currently searching for a Director, Omnichannel Analytics to join our Omnichannel Team. This position will be responsible for: Partnering with Omnichannel teams, sales leaders, Marketing teams, and data management teams, this role is accountable for leading, as a hands on leader, the design, analysis, and interpretation of omnichannel data and insights from a variety of sources to inform and enhance decision-making and customer engagement, leading the synthesis of complex/big data to develop, evangelize, and execute actionable strategic and tactical CX/UX, business development, and marketing opportunities for measurable impacts and profitable growth.

Note: this position is a remote position and may work from a virtual home office. Proximity to Pittsburg, Northbrook (Chicago) or Orlando preferred but not required. Occasional travel to office locations may be required.

Position Responsibilities:

  1. Lead the Digital/Omnichannel team to deliver multi-channel measurement, attribution and advanced analytics to demonstrate the impact of omnichannel experiences across consumer campaigns, customer engagement, experiences, and website tracking for a deeper understanding of customer behaviors and motivations
  2. Drive the analytics agenda for Omnichannel experience, evolving the data, analytics and triggers from business rules based to machine learning and AI based algorithms
  3. Advance the analytics agenda for the cross-channel Data Management Platform, conceiving and testing hypotheses through A/B testing to surface empirical insights, and personalization
  4. Oversee the development, definition, automation, insights, and corresponding actions/activities of cross channel KPI reporting, while making data and KPIs available to users and platforms
  5. Influence cross-functional teams in designing appropriate measurement structures for omnichannel experiences and define ways of working between the enterprise analytics hub and Omnichannel analytics
  6. Proactively seek best in class benchmarking to advance the experience measurement
  7. Work closely with Data Management team members to compile and organize key data sources, and advise on prospective new data sources to achieve business value
  8. Leverage digital signals to model outcomes powered by AI/ML to predict and monitor Omnichannel business performance
  9. Develop rigor in the application of methodologies and standards on best practices and establishment of sales-related data governance
  10. Build relationships and interact with direct staff/team, internal peers, operations & customer experience leaders, marketing, vendors, distributors, and senior IT leadership

Required Qualification

  1. 5-8 years demonstrated experience in analytics for multi-channel marketing (CRM, Digital, Social) and advanced analytics / modeling techniques for marketing optimization and multi-touch attribution
  2. 5-8 years of experience identifying and outlining key campaign metrics and building campaign proformas/measurement plans/marketing analytics
  3. 5+ years managing direct reports (including direct FTEs)
  4. 5+ experience leading Adobe Analytics implementations on multiple web properties
  5. Adobe product suite experience (Magento, Analytics, Target, Audience Manager)
  6. B2B experience
  7. Strong written and oral communication, presentation and inter-personal skills
  8. Strong planning and organization skills
  9. Strong collaboration skills and ability to influence development and adoption
  10. Bachelor's degree in Business, Marketing, Computer Science, or closely allied field, with a master's degree preferred
  11. Master’s Degree preferred (Business Administration, Statistics, Economics, Engineering, or similar), with a concentration in marketing/sales/quantitative analysis
  12. Programming and BI skill sets

Physical Demands:

  • Use of office equipment. Occasional lifting, walking, bending. Max lift demand 25lbs.
  • Ability to travel occasionally


WESCO offers a best-in-class product and services portfolio of Electrical and Electronic Solutions, Communications and Security Solutions, and Utility and Broadband Solution. The company employs over 18,000 people, maintains relationships with over 30,000 suppliers, and serves more than 150,000 customers worldwide.

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WESCO International, Inc. (NYSE: WCC), a publicly traded FORTUNE 500® holding company headquartered in Pittsburgh, Pennsylvania, is a leading provider of electrical, industrial, and communications maintenance, repair and operating (MRO) and original equipment manufacturer (OEM) products, construction materials, and advanced supply chain management and logistic services. Pro forma 2019 annual sales were approximately $17.2 billion, including Anixter International. The company employs approximately 18,900 people, maintains relationships with more than 30,000 suppliers, and serves more than 150,000 active customers worldwide. Customers include commercial and industrial businesses, contractors, government agencies, institutions, telecommunications providers, and utilities. WESCO operates 11 fully automated distribution centers and approximately 800 warehouse/branch locations in North America and more than 50 countries around the world, providing a local presence for customers and a global network to serve multi-location businesses and multi-national corporations.

To see additional opportunities with Wesco, please visit their careers site at:

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